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RICKY DICKSON, retired CEO and President of Blue Bell Creameries, graduated from Baylor University with a BBA in marketing and journalism. He began his career with Blue Bell in 1981 as a territory manager in Dallas. In 2017, he was promoted to company president, and in 2019, he was elected Blue Bell’s CEO and president. In 2024, Ricky received the International Dairy Foods Association Laureate Award for his significant, prolonged contributions to the development and growth of dairy. He was also inducted into the Dairy Products Institute of Texas Hall of Fame. Ricky is the best-selling author of One Scoop at a Time, which topped the Amazon charts upon its release. You can learn more about him at rickydickson.com and onescoopatatime.com.