Introducing Shannon Wilburn:
Serial entrepreneur and business owner who loves helping others succeed in their goals through mentorship and accountability coaching. Experienced Franchisor, Brand Ambassador and former Chief Executive Officer with a demonstrated history of working in the franchising industry.
Featured on various national programs including CNN, The Today Show, The CBS Early Show, Fox News, Entrepreneur and Good Morning America.
Recipient of the International Franchise Association’s Bonnie LeVine award. This award recognizes one woman each year who is a role model for all, but especially women, by their business and professional accomplishments within franchising and their contributions to our entire society. Bonnie LeVine award winners lead by example, demonstrate purpose, and focus on advancing women in franchising.
Currently working as owner/founder of Shine Executive Coaching, supporting Founders + Entrepreneurs with a roadmap & strategy to 7+ figures, helping them go from a founder dependent business into a fully systemized & scalable business that can grow & run without them.
Continued work as Co-founder and Brand Ambassador with Just Between Friends—the Nation’s leading children’s and maternity consignment event, with more than 150 locations in 33 states. What began as a living room peer-to-peer sale is now a leading franchise system with 2023 expected system wide sales of $50 Million.
Shannon also owns and operates Coal Creek Farm Jenks, a 15-acre property in Jenks, OK. The land serves as a go-to spot for local photographers looking for a scenic outdoor location for their shoots. Through this venture, Shannon's commitment to the community shines through as she offers this space, fostering local talent and helping families.
Shannon serves as a task force lead on the Membership Committee for the International Franchise Association as well as is a regular podcast guest and speaker for conferences and events. Starting January 2024, Shannon is honored to serve as a board member for The Pearl House, an organization dedicated to protecting, educating, and discipling at-risk young women in underserved communities around the world.
However, Shannon believes her greatest achievements lie within the four walls of her home. Married to her best friend, Mitch Wilburn, for 33 years, she is a proud mother to two married children and doting grandmother to three grandchildren. Shannon’s family serves as both her anchor and inspiration, propelling her to set an example of faith-driven leadership for future generations.