About Will Reece, Co-Founder & Managing Partner, NextLevel Sports:
Will Reece is a sports agent, entrepreneur, and former basketball coach who has built a career around helping others grow theirs. He is the Co-Founder and Managing Partner of NextLevel Sports, one of the first sports agencies exclusively focused on representing coaches. Since launching in 2007, NextLevel has placed more than 60 coaches into Division I head coaching roles and negotiated over $400 million in contracts. The agency currently represents 25+ Division I head coaches and several high-potential assistants.
Will’s client roster includes basketball coaches at major programs such as Grant McCasland (Texas Tech), Jerome Tang (Kansas State), Dennis Gates (Missouri), Mike Rhoades (Penn State), Ross Hodge (West Virginia), Kim Barnes Arico (Michigan), Kelsi Musick (Arkansas), and Kelly Rae Finley (Florida).
In 2011, Will launched the Collegiate Athletics Leadership Symposium (CALS), an invitation-only professional development event for administrators across intercollegiate athletics. Now in its 15th year, CALS has welcomed over 2,000 athletics directors and senior leaders and has become a trusted space for connection, learning, and leadership growth. In 2024, he launched The CALS Report Podcast to extend those conversations year-round, interviewing some of the top leaders in college athletics and beyond. Through CALS and other curated events, Will and the NextLevel team continue to invest in the future of the profession—bringing people together, elevating ideas, and creating meaningful moments across the industry.
A former coach himself, Will spent 14 years in high school and college basketball, with coaching stints at Tulsa Memorial, Norman High, Tulsa Edison, Metro Christian Academy, Oklahoma Baptist University, and the University of Tulsa. He earned multiple state and regional honors and was inducted into the Metro Christian Academy Hall of Fame in 2024 for his coaching achievements.
Will lives in Tulsa, Oklahoma, with his wife, Christy. They have two daughters: Paige, a freshman at the University of Arkansas, and Halle, a junior at Metro Christian Academy.